<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Grantham brides have been making the journey to Jaynes Bridalwear on Guildhall Street for over four decades — and it's easy to understand why. When you're choosing the most important dress you'll ever wear, the extra miles matter less than the experience waiting at the end of them.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Jaynes is an independent bridal boutique in the heart of Lincoln city centre, established in 1981. We stock designer collections from houses including Pronovias, Martina Liana, Stella York, Justin Alexander, Morilee, and Madi Lane — gowns you won't find on a high street rail, in a chain boutique, or anywhere else in the region.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">What makes the experience different is the preparation. Before you arrive, your stylist will have already spoken with you, learned your vision, and selected gowns in advance. You're not browsing on arrival — you're stepping into an appointment that's been built around you.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Appointments run to 90 minutes for a standard booking, or two hours if you choose our VIP experience — sole use of the boutique, Bollinger on arrival for you and your guests, and a dedicated stylist from first dress to final decision.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">For Grantham brides, Lincoln is also a genuinely lovely day out. Park up, visit the boutique, then spend the rest of the afternoon on the Bailgate or up by the Cathedral — the kind of day you'll talk about long after you've said yes to your dress.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Our collection runs from UK 6 to UK 32, and we also carry a curated designer off the peg collection — gowns available to take home the same day, from £699.</p>