<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Finding the right wedding dress is not something you want to rush, compromise on, or settle for. It's the one purchase in wedding planning where the experience matters as much as the outcome — and the experience at Jaynes is genuinely unlike anything else in the county.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We've been an independent bridal boutique on Guildhall Street since 1981. Our collection spans designer houses including Pronovias, Madi Lane, Morilee, Stella York, Justin Alexander, Martina Liana, and Calla Blanche — over 200 gowns in the boutique at any one time, each chosen by hand for its silhouette, its fabric, and its craft.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">What brides from Gainsborough often remark on is how different the appointment feels from what they expected. Before you arrive, your stylist will have spoken with you — learning your brief, your venue, the shape of your day — and will have a curated selection of gowns waiting for you. You're not starting from scratch on arrival. The work has already been done.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Standard appointments are 90 minutes. VIP appointments are two hours — Something sparkling on arrival, a dedicated stylist, and a gift bag when you find your dress. Both are available Tuesday to Saturday.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We dress brides from UK 6 to UK 32, and our sample sale carries designer gowns from £699 that are available to take home on the day. If your wedding is within six months, or you simply prefer not to wait, it's well worth asking about availability.</p>