<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Jaynes has been dressing brides from Newark and the surrounding villages since 1981. That's four decades of knowing what works, what lasts, and what makes a bride feel extraordinary on the day that matters most.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Our boutique sits on Guildhall Street in Lincoln city centre — a short drive or a comfortable 25-minute journey from Newark town centre. We stock a curated range of designer gowns from names including Pronovias, Madi Lane, Stella York, Justin Alexander, Morilee, and Calla Blanche, alongside our designer sample sale collection where gowns start from £299.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Every appointment begins before you arrive. Your stylist will contact you in advance to understand your vision — your silhouette preferences, your venue, the feel of your day — and will have a selection of gowns waiting for you when you walk through the door. No overwhelm, no cold rails. Just the dresses that are most likely to be the one.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Standard appointments are 90 minutes. If you'd like the full experience — something sparkling on arrival, and a dedicated stylist  — our VIP appointment gives you two unhurried hours.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Our collection covers UK sizes 6 to 32, and we approach every fitting with the same care regardless of size. We're not a boutique that treats plus-size as a separate category — it's the same collection, chosen with the same eye.</p>