<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">There are bridal shops and there are bridal boutiques. The difference isn't just the price of the dresses — it's the entire experience from the moment you book to the moment you say yes.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Jaynes Bridalwear on Guildhall Street in Lincoln has been that boutique since 1981. We stock a hand-curated collection of designer gowns from houses including Pronovias, Stella York, Madi Lane, Justin Alexander, Morilee, and Martina Liana. These are not gowns you'll find in a multiples or a high-street chain — they're chosen because they offer something specific, something worth travelling for.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The appointment experience at Jaynes works differently to most boutiques. Before you arrive, your stylist will have spoken with you about your vision — your venue, your style, what you've seen that you loved and what you've tried that didn't work. When you walk in, there's a selection of gowns already waiting for you. The appointment is focused, personal, and genuinely enjoyable rather than overwhelming.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Boston brides making the journey — roughly 45 minutes on the A17 — often combine their visit with a day in Lincoln. The Cathedral Quarter is a short walk from our boutique, and the Bailgate and Steep Hill are well worth exploring once the hard work is done.</p>
<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Our collection includes UK sizes 6 to 32. We also carry a curated sample sale of designer gowns from £299, available to take home the same day — a strong option if your timeline is shorter or you've found a dress you love at exceptional value.</p>